Home | Biography | Services | Credits | Samples | Photo Notecards | Contact | Blog


Marketing Samples

Fundraising Letter
Advertising/Sponsorship Sales Pitch
Brochure Copy


Fundraising Letter

Dear Chad Compton,

In 1996, each of us walked onto the Delaware Valley College campus for the first time with a little bit of fear and uncertainty and a whole lot of hope and excitement for what was to come. In 2000, when we left campus with diplomas in our hands, we felt much of the same. It's hard to believe it's been three years since we shook Dr. Leamer's hand at graduation, but it's great to look back now on how far we've come!

As you think about how much DelVal contributed to your place in the world today, consider making a tax-deductible contribution to the 2002-2003 Annual Fund. The Annual Fund supports the portion of the college's operating budget that tuition doesn't cover. By making a gift to the Annual Fund, you're ensuring current and future students will experience the same small classes, hands-on opportunities, and a continued commitment to science, agriculture, and quality education.

Even a small amount of financial support from you can make a big difference. Ten dollars, for instance, can buy test tubes for the bio lab; as little as $20 will pay for a book for the library; and $40 can cover the cost of a dozen softballs for intramural teams. The college understands that we have student loans to repay and retirement funds to start, but think about where you'd be if alumni from years past hadn't made their gift to DelVal.

There are many reasons to support the college. We've all made memories and gained an education that will last a lifetime. Whatever your reason for making a contribution to the 2002-2003 Annual Fund, know that your gift is very important and will be much appreciated by the college, especially by the future alumni.

Best—

Lisa Munniksma

Back To Top


Advertising/Sponsorship Sales Pitch


(co-authored with marketing and events coordinator Shedera Bausch)

About USDF

The United States Dressage Federation is a nonprofit organization dedicated to education, the recognition of achievement, and the promotion of the sport of dressage. With more than 33,000 members nationwide, USDF is focused on providing your business with an unprecedented opportunity to capitalize on exceptional USDF member loyalty to supporting sponsors and advertisers.

Through advertising in USDF Connection, event sponsorship, and trade fair display opportunities, USDF has several avenues that are designed to expose your business to our very targeted member base.

Why Dressage?

Dressage is the largest FEI discipline within the sport-horse category in the U.S. Featured as an Olympic sport since 1912, dressage focuses on the unity between horse and rider, with horses competing at top levels well into their late teens.

About Our Members

USDF members are characterized by uncommon loyalty to the sport of dressage, their horses, the Federation, their trainers/instructors and above all, supporting sponsors.

USDF and its 33,000 members comprise:

  • Adult Amateurs
  • Trainers
  • Instructors
  • Breeders
  • Officials
  • Show Managers
  • Junior/Young Riders

    USDF membership demographics of note:

  • 91% are adults
  • 60% are between the ages of 31 and 50 years of age
  • 97% own at least one horse
  • 98% read USDF Connection, the official magazine, every month
  • 50% have an income of $75,000 and above
  • 37% spend over $500 annually on attire
  • 94% have access to the Internet
  • 70% utilize the USDF Web site, www.usdf.org
  • 89% have a bachelor's, master's, Ph.D., or professional degree

    The competitive dressage horse:

  • Requires a high level of investment in the longevity and health of the horse
  • Carries a high market value
  • Must perform 100% sound
  • Reaches its maximum performance potential in early teens
  • Performs well into its late teens

    Through advertising or sponsorship with USDF, your business will benefit from:

  • Quality business cultivation through a long-term relationship with the USDF members
  • Name recognition in the dressage and equine communities
  • Maintaining and building brand equity
  • Capitalizing on exceptional USDF member's loyalty to supporting sponsors
  • Recognition as a friend of dressage
  • Connecting directly with the most active American dressage riders on a regular basis

    National Convention & Symposium

    By becoming a USDF National Convention & Symposium sponsor, you will be able to reach the most active group of U.S. dressage riders and place your business in the forefront of USDF's largest event. For the inaugural convention/symposium "Super Week," we estimate more than 1,200 riders, trainers, and owners will be in attendance for educational and business activities.

    Contact Heather Henley, USDF events coordinator, at 859/271-7875 or Hhenley@usdf.org to discuss how a convention sponsorship can benefit your business.

    Annual Convention Trade Fair

    Last year, 41 vendors benefited from exposure of their business and products to the more than 1,200 dressage devotees in attendance. With the addition of a dressage symposium, we expect the appeal of this year's convention to be even greater! Booth rental discounts are provided to USDF full business members.

    Contact Heather Henley, USDF events coordinator, at 859/271-7875 or Hhenley@usdf.org to reserve your booth space at the USDF Annual Convention in Dallas, TX, December 2003, or Lexington, KY, December 2004.

    USDF Connection

    Each month, 33,000 members receive the Federation's 48+ page magazine, USDF Connection. Focusing on USDF's educational mission and the interests of members, advertising your business or organization within USDF Connection is a spectacular way to reach these dressage and equine enthusiasts.

    USDF Connection's advertising rates are very competitive with other national dressage magazines with comparable circulation. Discounts are also provided to USDF full business members.

    Contact Christy Christiansen, USDF advertising coordinator, at 402/625-2005 or Advertise@usdf.org, for availability and rates.

    We're confident your participation with USDF will be extremely beneficial to the growth of your business in the strongest segment of the sport-horse market. We hope that you will consider taking advantage of these exciting advertising, sponsorship, and trade show opportunities.

    Back To Top


    Brochure Copy

    Clinton County Economic Development Corporation
    Quadra Initiative
    Introductory Brochure

    Quadra Initiative
    Clinton County, Indiana
    A local initiative with global opportunities

    Clinton County Economic Development Corporation
    259 East Walnut Street
    Frankfort, IN 46041

    765-654-5507
    www.clintoncountyed.com

    Contact: Gina Sheets; gina@ccinchamber.org

    Industrial symbiosis is a big phrase, and it's one that is changing energy, industrial, and agricultural landscapes in Clinton County, Indiana-and, someday, the rest of Indiana and the entire United States. "Symbiosis," put simply, is a mutually beneficial relationship. Here, both residents and businesses in Clinton County are reaping the rewards.

    The Quadra Initiative is a four-part approach to industrial symbiosis that encompasses economic development, energy independence, environmental sustainability, and education.

    These are not new topics of research and discussion to people in the United States. We have known for a long time that fossil fuels are in limited supply and that our energy sources need to be diversified. Even with this knowledge, the concepts of energy independence and environmental sustainability but have not widely been put into use.

    Now the Clinton County Economic Development Partners in Progress, the Clinton County government and the city of Frankfort government are becoming leaders in identifying and implementing waste-to-energy opportunities; those that are both environmentally sound and in plentiful supply.

    This is an exciting time for residents and businesses to utilize and for researchers and students to study some of the options we have for creating a cleaner, independent, more secure future.

    Economic Development

    At the forefront of the industrial symbiosis movement, Clinton County is on the fast track to attracting new industries and businesses. There is great economic opportunity in converting industrial wastes into energy. Manufacturers and producers win by both spending less to dispose of wastes as well as spending less on purchasing electricity for their needs. Clinton County leaders see the products of the Quadra Initiative as a means for companies to improve their competitiveness by reducing their costs.

    Energy Independence

    There are two major waste-to-energy projects in the Quadra Initiative that will lead the path to energy independence: an industrial biorefinery and a swine waste digester.

    Industrial Biorefinery
    The first project of its kind in the United States, the industrial biorefinery is a $12.5-million facility that will convert food processor wastes from the Industrial Park on the west side of the county into methane that can then be converted to electricity for use by the tenants of the park. Studies estimate an annual waste-disposal and energy savings of $1.2 million.

    Swine Waste Digester
    The technology for the $5.5-million swine waste digester has been tested elsewhere in the United States, but this is the first plant of its kind in Indiana. Swine manure has high concentrations of methane which will be captured and-similar to the process in the industrial biorefinery-converted to electricity. Located in central Clinton County, the electricity generated from two hog farms will power 220 homes in addition to the farms themselves. The hope is that this technology can be refined so individual operations can have their own waste digesters onsite.

    Both energy independence projects are scheduled to be operational by spring 2008.

    Environmental Sustainability

    We only have one Earth to live on, and through the Quadra Initiative, Clinton County is finding cleaner, greener ways of living. By putting to work processes to convert waste to energy, there will be less waste disposal by those participating in the process and there will be less environmental impact from harvesting energy from our natural resources. Less production of electricity through traditional methods-coal, oil, natural gas, and nuclear energy, for example-means cleaner air, water, and soil for people around the world. The electricity sources harnessed through these new programs are renewable and more environmentally friendly.

    Education

    As the Quadra Initiative leads the way in energy independence and environmental sustainability in Indiana, a global opportunity is created for studying and refining the processes to duplicate them elsewhere. Students from pre-school to post-graduate studies can have real-life, hands-on educational opportunities to learn about this new way of living.

    Waste-to-energy initiatives are will become a normal part of our future. In order for humans to maintain the standard of living we know on this planet, these new energy opportunities will continue to be explored and utilized.

    Back To Top

    Contact Lisa
    Design © 2004 - 2007 Chad Compton