Press Release Samples

"Image is everything" is a motto for all business, government agency, and nonprofit organization leaders to follow. A positive image means more customers or members, more income or sponsorship dollars, and more respect from your community and your industry as a whole. The Learning Network of Clinton County is pleased to offer a four-part "Image is Everything" seminar led by freelance writer and marketing consultant Lisa Munniksma.

In the Image is Everything series, participants will discuss image building and how to improve and spread the word about a business' or organization's image. The series sessions are:
1. Growing your "Garden of Image": the basics of image-building
2. Working with the Media
3. Using Word-of-Mouth Marketing
4. The Five Ws of Volunteers

The Image is Everything series will take place 1:30-3:00 p.m. on Thursdays in September (September 7, 14, 21, and 28) at The Learning Network of Clinton County; 1111 S. Jackson Street in Frankfort. Pre-registration is required at $30 per session or the whole series for $105.

The Learning Network of Clinton County is a community resource offering programs to enhance workforce skills, build knowledge for career potential, and offer life-long learning opportunities.

For additional information and registration, contact Angela Humphrey at The Learning Network, 765-659-6380 or aphumphrey@purdue.edu.

The presenter, Lisa Munniksma, has been involved in writing, editing, and marketing/public relations for 10 years. Her experience "on both sides of the desk"-as both a journalist and a public relations professional-serves as a useful tool in reading the needs of the media and effectively working with them. She has more than 70 articles published, and her clients have been featured on television news and profile programs and in trade and consumer magazines and newspapers. Munniksma lives in Frankfort, Indiana, and makes her home online at www.lisa-writes.com.

Christy Black, 13, of Spiceland, IN, ended her final year in the 4-H Junior Division with a bang: as the Indiana State 4-H Junior Reining Champion. Black rode her 17-year-old Foundation Quarter Horse Mr. Critter Bar to best a group of six riders at the Indiana State Fair on Thursday, August 7. The pair has been a team for eight years.

Black is in eighth grade at Tri Junior/Senior High School in Louisville, IN. As a member of the Henry County 4-H Club, the American Quarter Horse Association, the National Foundation Quarter Horse Association, and the American Paint Horse Association, Black competes in reining, trail, barrel racing, halter, and showmanship. In addition, she is involved in basketball, volleyball, cheerleading, and track.

Black has been riding virtually since she could walk with her parents, Bill and Linda Black, at Cross 9 Ranch. The family specializes in reining, cutting, and roping horses at their 30-acre training facility 40 minutes east of Indianapolis.

The United States Dressage Federation (USDF) is pleased to continue to provide dressage programming to RFD-TV, the first 24-hour television network dedicated to serving the needs and interests of rural America. USDF's dressage spot, newly branded "Dressage Connection," features programming from the USDF video library, including symposiums with dressage masters Conrad Schumacher, Isabell Werth, Kyra Kyrklund, and others; the USDF On the Levels series; and Walter Zettl's A Matter of Trust.

"Dressage Connection" airs for one hour, four times each week, with new programming beginning on Fridays. Starting on March 1, look for "Dressage Connection" on RFD-TV on Mondays at 4:00 and 10:00 p.m., Tuesdays at 4:00 and 10:00 a.m., Saturdays at 7:00 a.m., and Sundays at 1 p.m. EST. Visit the RFD-TV Web site, www.rfd-tv.com, for weekly programming information.

"USDF is very pleased to continue providing RFD-TV with dressage programming through 'Dressage Connection,'" said USDF Director of Marketing and Communication Robin Hollar. "This semiweekly television segment is an ideal way to promote and expose more households to the sport of dressage. We are confident that this is just the beginning of television dressage exposure and will continue to work with RFD-TV and additional stations to expand our coverage."

USDF and RFD-TV have been working together to provide dressage programming to the public for three years. More than 21.2 million homes have access to RFD-TV and "Dressage Connection" on Dish Network channel 9409, Direct-TV channel 379, and Mediacom and NCTC cable systems.

The United States Dressage Federation is a nonprofit membership organization dedicated to education, the recognition of achievement, and the promotion of the sport of dressage. Founded in 1973, USDF relocated its national headquarters to Lexington, KY, in June 2002. For more information about USDF membership or programs, visit www.usdf.org, e-mail usdressage@usdf.org, or call (859) 971-2277.